Howdy folks! Sorry for the delay, I was, uhhhh covering the Tour de France. Anyway, I’m back in Chicago which means this blog has returned to the Chicago suburbs. I’m sure you’ve all seen Barbie at this point so this 2019 not-so-dream house will come as a pleasant (?) surprise.
Yeah. So this $2.4 million, 7 bed, 8.5+ bath house is over 15,000 square feet and let me be frank: that square footage is not allocated in any kind of efficient or rational manner. It’s just kind of there, like a suburban Ramada Inn banquet hall. You think that by reading this you are prepared for this, but no, you are not.
Scale (especially the human one) is unfathomable to the people who built this house. They must have some kind of rare spatial reasoning problem where they perceive themselves to be the size of at least a sedan, maybe a small aircraft. Also as you can see they only know of the existence of a single color.
Ok, but if you were eating a single bowl of cereal alone where would you sit? Personally I am a head of the table type person but I understand that others might be more discreet.
It is undeniable that they put the “great” in great room. You could race bicycles in here. Do roller derby. If you gave this space to three anarchists you would have a functioning bookshop and small press in about a week.
The island bit is so funny. It’s literally so far away it’s hard to get them in the same image. It is the most functionally useless space ever. You need to walk half a mile to get from the island to the sink or stove.
Of course, every McMansion has a room just for television (if not more than one room) and yet this house fails even to execute that in a way that matters. Honestly impressive.
The rug placement here is physical comedy. Like, they know they messed up.
Bling had a weird second incarnation in the 2010s HomeGoods scene. Few talk about this.
Honestly I think they should have scrapped all of this and built a bowling alley or maybe a hockey rink. Basketball court. A space this grand is wasted on sports of the table variety.
You would also think that seeing the rear exterior of this house would help to rationalize how it’s planned but:
Not really.
Anyways, thanks for coming along for another edition of McMansion Hell. I’ll be back to regular posting schedule now that the summer is over so keep your eyes peeled for more of the greatest houses to ever exist. Be sure to check the Patreon for today’s bonus posts.
Allegedly, somewhere in Wake Forest, North Carolina, a 4 bed, 5.5 bathroom house totaling more than 6,600 square feet is for sale at a price of 2.37 million dollars. The house, allegedly, was built in 2021. Allegedly, it looks like this:
A McMansion is, in effect, the same house over and over again - it’s merely dressed up in different costumes. In the 90s, the costume was Colonial; in the 2000s, it was vague forms of European (Tuscan, Mediterranean), and in the 2010s it was Tudor, dovetailed by “the farmhouse” – a kind of Yeti Cooler simulacra of rural America peddled to the populace by Toll Brothers and HGTV.
Now, we’re fully in the era of whatever this is. Whitewashed, quasi-modern, vaguely farmhouse-esque, definitely McMansion. We have reached, in a way, peak color and formal neutrality to the point where even the concept of style has no teeth. At a certain moment in its life cycle, styles in vernacular architecture reach their apex, after which they seem excessively oversaturated and ubiquitous. Soon, it’s time to move on. After all, no one builds houses that look like this anymore:
(This is almost a shame because at least this house is mildly interesting.)
If we return to the basic form of both houses, they are essentially the same: a central foyer, a disguised oversized garage, and an overly complex assemblage of masses, windows, and rooflines. No one can rightfully claim that we no longer live in the age of the McMansion. The McMansion has instead simply become more charmless and dull.
When HGTV and the Gaineses premiered Fixer Upper in 2013, it seemed almost harmless. Attractive couple flips houses. Classic show form. However, Fixer Upper has since (in)famously ballooned into its own media network, a product line I’m confronted with every time I go to Target, and a general 2010s cultural hallmark not unlike the 1976 American Bicentennial - both events after which every house and its furnishings were somehow created in its image. (The patriotism, aesthetic and cultural conservatism of both are not lost on me.)
But there’s one catch: Fixer Upper is over, and after the Gaineses, HGTV hasn’t quite figured out where to go stylistically. With all those advertisers, partners, and eyeballs, the pressure to keep one foot stuck in the rural tweeness that sold extremely well was great. At the same time, the network (and the rest of the vernacular design media) couldn’t risk wearing out its welcome. The answer came in a mix of rehashed, overly neutral modernism – with a few pops of color, yet this part often seems omitted from its imitators – with the prevailing “farmhouse modern” of Magnolia™ stock. The unfortunate result: mega-ultra-greige.
Aside from war-mongering, rarely does the media manufacture consent like it does in terms of interior design. People often ask me: Why is everything so gray? How did we get here? The answer is because it is profitable. Why is it profitable? I’d like to hypothesize several reasons. The first is as I mentioned: today’s total neutrality is an organic outgrowth of a previous but slightly different style, “farmhouse modern,” that mixed the starkness of the vernacular farmhouse with the soft-pastel Pinterest-era rural signifiers that have for the last ten years become ubiquitous.
Second, neutrals have always been common and popular. It’s the default choice if you don’t have a vision for what you want to do in a space. In the 2000s, the neutrals du jour were “earth tones” - beige, sage green, brown. Before that, it was white walls with oak trim in the 80s and 90s. In the 70s, neutrals were textural: brick and wood paneling. We have remarkably short memories when it comes to stylistic evolution because in real time it feels incremental. Such is the case with neutrals.
Finally, the all-gray palette is the end logic of HGTV et al’s gamified methodology of designing houses with commodification in mind: if you blow out this wall, use this color, this flooring, this cabinetry, the asking price of your house goes up. You never want to personalize too much because it’s off-putting to potential buyers. After twenty years of such rhetoric, doesn’t it make all the sense in the world that we’ve ended up with houses that are empty, soulless, and gray?
A common realtor adage is to stage the house so that potential buyers can picture their own lives in it. In other words, create a tabula rasa one can project a fantasy of consumption onto. Implied in that logic is that the buyer will then impose their will on the house. But when the staged-realtor-vision and general-mass-market aesthetic of the time merge into a single dull slurry, we get a form of ultra-neutral that seems unwelcoming if not inescapable.
To impose one’s style on the perfect starkness is almost intimidating, as though one is fouling up something untouchable and superior. If neutrality makes a house sell, then personality - at all - can only be seen as a detriment. Where does such an anti-social practice lead us? Back to the house that may or may not exist.
In my travels as McMansion Hell, I’ve increasingly been confronted with houses full of furniture that isn’t real. This is known as virtual staging and it is to house staging as ChatGPT is to press release writing or DALL-E is to illustration. As this technology improves, fake sofa tables are becoming more and more difficult to discern from the real thing. I’m still not entirely sure which of the things in these photos are genuine or rendered. To walk through this house is to question reality.
Staging ultimately pretends (sometimes successfully, sometimes not) that someone is living in this house, that you, too could live in it. Once discovered, virtual staging erases all pretensions: the house is inhabited by no one. It is generally acknowledged (though I’m not sure on the actual statistics) that a house with furniture - that is, with the pretense of living – sells easier than a house with nothing in it, especially if that house (like this one) has almost no internal walls. Hence the goal is to make the virtual staging undiscoverable.
If you want to talk about the realtor’s tabula rasa, this is its final form. Houses without people, without human involvement whatsoever.
But what makes this particular house so uncanny is that all of these things I’ve mentioned before: real estate listing photography, completely dull interiors and bland colors all make it easy for the virtual furniture to work so well. This is because the softness of overlit white and gray walls enables the fuzzy edges of the renderings to look natural when mixed with an overstylized reality. Even if you notice something’s off in the reflections, that’s enough to cause one to wonder if anything in the house is real: the floors, the fixtures, the moulding, the windows and doors.
This is where things are heading: artifice on top of artifice on top of artifice. It’s cheap, it’s easy. But something about it feels like a violation. When one endeavors to buy a house, one assumes what one is viewing is real. It’s one thing if a realtor photoshops a goofy sunset, it’s another to wonder if anything in a room can be touched with human hands. I won’t know what, if any, part of this estate costing over 2 million dollars actually exists until I visit it myself. Perhaps that’s the whole point - to entice potential buyers out to see for themselves. When they enter, they’ll find the truth: a vast, empty space with nothing in it.
The better this rendering technology gets, the more it will rely on these totally neutral spaces because everything matches and nothing is difficult. You are picking from a catalog of greige furniture to decorate greige rooms. If you look at virtual staging in a non-neutral house it looks immediately plastic and out of place, which is why many realtors opt to either still stage using furniture or leave the place empty.
Due to the aforementioned photography reasons, I would even argue that the greigepocalypse or whatever you want to call it and virtual staging have evolved simultaneously and mutualistically. The more virtual staging becomes an industry standard, the more conditions for making it seamless and successful will become standardized as well.
After all, real staging is expensive and depends on paid labor - selecting furniture, getting workers to deliver and stage it, only to pack it back up again once the property is sold. This is a classic example of technology being used to erase entire industries. Is this a bad thing? For freelance and contract workers, yeah. For realtors? no. For real estate listings, it remains to be seen. For this blog? Absolutely. (Thankfully there is an endless supply of previously existing McMansions.)
The thing is, real estate listings no longer reflect reality. (Did they ever to begin with?) The reason we’re all exasperated with greige is because none of us actually live that way and don’t want to. I’ve never been to anyone’s house that looks like the house that may or may not exist. Even my parents who have followed the trends after becoming empty nesters have plenty of color in their house. Humans like color. Most of us have lots of warmth and creativity in our houses. Compare media intended for renters and younger consumers such as Apartment Therapy with HGTV and you will find a stark difference in palate and tone.
But when it comes to actually existing houses - look at Zillow and it’s greige greige greige. So who’s doing this? The answer is real estate itself aided by their allies in mass media who in turn are aided by the home renovation industry. In other words, it’s the people who sell home as a commodity. That desire to sell has for some time overpowered all other elements that make up a home or an apartment’s interiority to the point where we’ve ended up in a colorless slurry of real and unreal.
Fortunately, after ten years or so, things begin to become dated. We’re hitting the ten year mark of farmhouse modernism and its derivatives now. If you’re getting sick of it, it’s normal. The whole style is hopefully on its last leg. But unlike styles of the past, there’s a real, trenchant material reason why this one is sticking around longer than usual.
Hence, maybe if we want the end of greige, we’re going to have to take color back by force.
Howdy folks! This post has been a long time coming, as Williamson County seems to be a frequent fixture of my inbox. Fortunately, the Nashville suburb did not disappoint.
This 4500 square foot esteemed piece of real estate, built in 2012, boasts 4 bedrooms and 4 baths, and somehow manages to spend over $1 million USD doing it.
Despite spending that much money, they fortunately didn’t allocate funds to a lawyer foyer, so we’re left to start with the formal dining room.
Dining Room
You see, stolen window units are just a risk of ground-floor urban life, and if you don’t like it you can go make enough money to rent some place with central air in this economy!!
Office
The best thing about this house is that it’s decorated as if the recession never happened and we all just kept doing 2005 forever.
IN THE TOP LEFT HAND CORNER OF THIS IMAGE YOU CAN SPOT THREE MORE TEAPOTS.
Master Bedroom
this is a suspicious number of pillows. pretty sure we might be witnessing a case of illicit pillow laundering.
Master Bath
The only thing that can explain the excessive number of duplicate objects in this house is elaborate divorce planning. What cynical times we live in.
Powder Room
did they glue that seal on there or???
THEATRE ROOM
man don’t u hate it when u spend all ur money on a theatre room and u don’t have enough left over for the theatre part? relatable content
Game Room
A huge subset of middle-class and rich people decorating is spending money on signs that signify what a room is used for (KITCHEN = the word EAT; pictures of food. BATH = the word BATH; pictures of tubs.)
Well, folks, that does it for the interior portion of our house but don’t worry, there’s still the
Rear Exterior
Why is it that there’s often better symmetry in the rear exteriors of McMansions? My guess: custom home clients are only really concerned with the front facade and therefore it’s subject to more of their meddling.
Well, that does it for Tennessee! Stay tuned for a new Looking Around this weekend and next week’s TEXAS SPECIAL. Stay cool!
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Greetings, Friends, from my current state of residence, Maryland. Today’s estate is in the…extremely special…place known as Harford County. Perhaps the best thing to come out of Harford County is my partner, who said, in no uncertain terms, “roast that place to the ground.”
Oh, I will - I will.
This extremely dank 2010 McMansion boasts 4 beds and 5 baths, clocking in at a reasonable <7500 square feet. It can be yours for about $1.2 million USD, aka a total rip off because, come on, look at it.
LAWYER FOYER: EXECUTIVE EDITION
BUT WAIT. JUST WAIT. BEHOLD: DAISY CHAINED CHANDELIERS!!!!!!!
Sometimes I get emails that say “these houses are all obviously staged” as if rich people don’t actually have the worst taste ever despite the overwhelming evidence to the contrary. Yes, sometimes these houses are staged. Sometimes they’re staged…badly. Behold.
Dining Room
According to my partner, who, conveniently A) is sitting next to me and B) teaches high-level college math, one needs at least Calculus III in order to calculate the internal volume of this room. I highly doubt that level of thinking went into building this in the first place, because, well, look at it.
Kitchen
rest in peace, gentle giant.
Also, knowing Japan, The Adventures of Mr. Fridge is probably a thing that exists in this world.
Living Room
Guess they wasted all that ceiling height on their absurd chandelier folly. I guess it’s time to make living rooms great rooms again? no.
Master Bedroom
hey, at least there’s some biodiversity left now that Trump decided to pull out of the Paris Agreement. (weeps deeply while taking shots of gin)
Master Bathroom
Um, are you trying to tell me you don’t have a bathing plate????
Bedroom 2
I’m pretty sure that if a McMansion were capable of writing poetry, this is the highest level of abstraction and/or depth it would be able to achieve.
Also shoutout to the Realtors™ who email me saying they have to resist saying McMansion Hell tropes irl.
Bedroom 3
the light is proportional to the likelihood of this house ever getting sold.
Sitting Room 2
Like, why aren’t stagers just google searching apartment therapy dot com ? Succulents probably make a house 10,000x more likely to sell.
The Bar
lol is spike tv still a thing? i’m a millennial who blogs for a living, as if i could afford cable tv lol.
Sitting Room 3
Current Mood: that table.
Alas, alas, our tour has come to an end, but don’t worry…
the rear exterior is.
.
.
, extremely good.
Rear Exterior
Allow me a moment of juvenilia. I am not above such things.
Well, that does it for Maryland! Stay tuned for a good ol’ rousing theory smackdown featuring Edmund “Pain and Danger” Burke vs p much everyone else on Monday, and next Thursday’s Massachusetts McMansion!
Happy Weekend!
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